Be Build Brand

Be Build Brand

Be.Build.Brand logo in black and blue text.


What is Be.Build.Brand.?

Be.Build.Brand. (B3) is a 10-week entrepreneurship program for Toronto Community Housing tenants between the ages of 18 and 29. The program supports entrepreneurial ideas in the pre-incubation stage and helps participants to turn their ideas into viable business plans. The program offers exposure to relevant entrepreneurship content, industry guest speakers, and capacity-building opportunities. 

Participants will get the opportunity to pitch their ideas to a panel of judges for a chance to win seed funds for their business venture.

Due to the COVID-19 pandemic, this year's B3 program will be held online.


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Program Commitment:

The program is hosted throughout a three-month period. A three-hour session is typically delivered once a week with some weeks having two sessions per week.

  • Tuesday, May 4, from 6 to 9 p.m.
  • Thursday, May 6, from 6 to 9 p.m.
  • Thursday, May 13, from 6 to 9 p.m.
  • Tuesday, May 18, from 6 to 9 p.m.  
  • Thursday, May 20, from 6 to 9 p.m.  
  • Thursday, May 27, from 6 to 9 p.m.
  • Tuesday, June 1, from 6 to 9 p.m.
  • Thursday, June 3, from 6 to 9 p.m.
  • Thursday, June 10, from 6 to 9 p.m.
  • Tuesday, June 15, from 6 to 8 p.m.
  • Thursday, June 17, from 6 to 9 p.m.
  • Tuesday, June 22, from 6 to 8 p.m.
  • Thursday, June 24, from 6 to 9 p.m.
  • Tuesday, June 29, from 6 to 8 p.m.
  • Thursday, July 8, from 6 to 9 p.m.
  • Tuesday, July 13, from 6 to 9 p.m. (Mock Pitch)
  • Thursday, July 29, from 6 to 9 p.m. (Final Pitch Contest)


Who is eligible?
  • Toronto Community Housing tenants 
  • Youth who are 18 to 29 years old (as of September)
  • Not a previous recipient of Be.Build.Brand. start-up business fund


What are the program benefits?

  • Potential funding of up to $2,500 through Pitch Contest
  • Potential opportunity to receive  free branding and marketing from professional agency
  • Access to Digital Main Street – website development and digital marketing consultation
  • Actionable Business Plan through lean business model canvas
  • Networking opportunities with industry mentors, guest speakers and Be.Build.Brand alumni
  • Weekly training and skill-building opportunities


How do I apply?

  • Download the fillable application form (PDF)
  • Download the 2021 B3 poster (PDF).
  • Email your completed form to economic.opportunities@torontohousing.ca no later than Monday, April 12, 2021 by 5 p.m. 
  • Please note that only successful applicants will be contacted by the Be.Build.Brand. representative.


Who can I contact?

For information on how to enroll in the Be.Build.Brand. program, email us at economic.opportunities@torontohousing.ca or call 647-881-4092.


2020 Be.Build.Brand. Pitch Contest winners:



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In partnership with:


Pitch Prize Sponsor:


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Program Partners:
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Facilitator Partners:

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