Be Build Brand

Be Build Brand

Be.Build.Brand logo in black and blue text.

What is Be.Build.Brand.?

Be.Build.Brand. (B3) is a 10-week entrepreneurship program for Toronto Community Housing tenants between the ages of 18 and 29. The program supports entrepreneurial ideas in the pre-incubation stage and helps participants to turn their ideas into viable business plans. The program offers exposure to relevant entrepreneurship content, industry guest speakers, and capacity-building opportunities. 

Participants will get the opportunity to pitch their ideas to a panel of judges for a chance to win seed funds for their business venture.

Due to the COVID-19 pandemic, this year's B3 program is being held online. 

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Program commitment:

The program is hosted throughout a three-month period. A three-hour session is typically delivered once a week with some weeks having two sessions per week. Each program session takes place from 6pm to 9pm. 

Key Dates

​April 26
April 28-29
​May 1

Program Session Schedule  

  • Tue May 3 (6 – 9pm)
  • Tue May 10 (6 – 9pm)
  • Tue May 17 (6 – 9pm)
  • Tue May 24 (6 – 9pm)
  • Tue May 31 (6 - 9pm)
  • Tue June 7 (6 – 9pm)
  • Thu June 14 (6 – 9pm)
  • Tue June 21 (6 – 9pm)
  • Thu June 28 (6 – 9pm)
  • Tue July 5 (6 – 9pm)
  • Tue July 12 (6 – 9pm)
  • Tue July 19 – Mock Pitch (6 – 9pm)
  • Tue July 26 ­– Final Pitch (6 – 9pm)

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Who is eligible?
  • Toronto Community Housing tenants 
  • Youth who are 18 to 29 years old (as of September)
  • Not a previous recipient of Be.Build.Brand. start-up business fund

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What are the program benefits?

  • Potential funding of up to $5000 through Pitch Contest
    • First Place - $5000
    • Second Place - $3000
    • Third Place - $2000
  • Potential opportunity to receive free branding and marketing from TrevorPeter marketing agency
  • Access to Digital Main Street – website development and digital marketing consultation
  • Actionable Business Plan through lean business model canvas
  • Networking opportunities with industry mentors, guest speakers and Be.Build.Brand alumni
  • Weekly training and skill-building opportunities

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How do I apply?

Complete the application form (PDF) and email it to Applications must be received no later than Tuesday, April 26, 2022 by 5pm. 

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Who can I contact?

For information on how to enroll in the Be.Build.Brand. program, email us at or call 416-989-6932.

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Past Be.Build.Brand. Pitch Contest winners:

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Be.Build.Brand in the news:

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In partnership with:

Pitch Prize Sponsor:

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Program Partners:
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Facilitator Partners:

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