Toronto Community Housing connects children and youth tenants to free or affordable programs and opportunities to build education, employment, social and leadership skills. Close to 4,000 youth a year from across our communities benefit from these programs.
Be.Build.Brand. is a new program launched in 2017 that connects budding entrepreneurs in our communities with the skills needed to develop and launch their own businesses.
During the 12-week program, youth from across the city attended weekly workshops on topics such as developing business plans, how to network and marketing your own business.
Munzungu Nzeyedio is the founder of an online directory for African-Canadian owned businesses. She says the Be.Build.Brand. program gave her the confidence she needed to kick-start her business.
"Be.Build.Brand. really gave me a strong foundation to take my business idea to the next level," Munzungu said. She described the program as "very holistic," noting it gave her "an opportunity to learn about myself as an entrepreneur and learn how to pitch my business to potential partners."
Peter Duong is an aspiring entrepreneur hoping to launch a social media and digital marketing agency for brands and non-profit organizations. The Be.Build.Brand. program helped him realize the hard work that goes into launching a successful business.
"It was great to learn how to develop a business from the ground up," Peter said. "This program gave us great insight into the nitty-gritty planning aspect of being an entrepreneur. It really opened my eyes.
"I liked meeting and networking with other entrepreneurs in the program, bouncing ideas off of them and learning from their journeys. The guest speakers were also really helpful and gave us great insight," Peter added.
Caption: participants in the 2017 Be.Build.Brand. program pitch contest
Toronto Community Housing will expand the Be.Build.Brand. program in 2018 to equip even more young entrepreneurs in our communities with the skills they need to succeed.
Read more stories like Munzungu`s and Peter`s by downloading our 2017 Annual Report.